Meet Nadine Storyk Curtis, owner and curator of 7 on Locust.
The boutique opened its doors in June of 2013, but has been years in the making. I guess you could say, ‘Life’s rich pageant‘ led me here. I benefited from a bohemian upbringing that provided the foundation for an adventurous life, one that eventually brought me to South Africa for an extended period of time. While living in Cape Town, I started Be Sweet, a yarn and knitwear company that works with job creation programs to give artisans in economically depressed regions a means to support themselves and their families. I was so inspired by the innovative craft movement and the community of artisans working together, I knew that if I were to ever open my own boutique I would model my business around community and creativity. My job also afforded me the opportunity to attend a lot of trade shows in different parts of the world and I looked forward to previewing what my favorite designers were making, as well as discovering new designers no one had yet heard of. I was already thinking about the next chapter of my life when I returned to California. The combination of these experiences formed the vision that was to become 7 on Locust. I designed my store to reflect the artful lifestyle, curiosity and sense of community I developed through my travels. Every piece of jewelry, clothing, art and home furnishings is sourced with this concept in mind. It’s a constantly evolving process influenced by the places I visit and the interesting people I meet along the way.
7 on Locust is also home to 7 Collective -- a collaborative design studio that includes the talentsof Elena Calabrese Design & Décor.